Image Formats

 Hi, today I´m going to tal about image formats.

Raster Image Files:

Raster images are constructed by a series of pixels, or individual blocks, to form an image. Every photo you find online or in print is a raster image. 

Vector Image Files:

Vector images are far more flexible. They are constructed using proportional formulas rather than pixels. 

Your logo and brand graphics should have been created as a vector, and you should always have a master file on hand. The real beauty of vectors lies in their ability to be sized as small as a postage stamp, or large enough to fit on an 18-wheeler.

Types of Image Files:

JPEG (or JPG) - Joint Photographic Experts Group

PNG - Portable Network Graphics

GIF - Graphics Interchange Format

TIFF - Tagged Image File

PSD - Photoshop Document

PDF - Portable Document Format

EPS - Encapsulated Postscript

AI - Adobe Illustrator Document

INDD - Adobe Indesign Document

RAW - Raw Image Formats